2013
Assessing algorithms for selecting countries to market new products to low-income consumers
Publication
Publication
Emerald Emerging Markets Case Studies , Volume 3 - Issue 4 p. 1- 12
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dx.doi.org/10.1108/EEMCS-06-2013-0067 | |
Emerald Emerging Markets Case Studies | |
Organisation | Incae Business School |
Metzger, M, Woodside, A., & Ickis, J. (2013). Assessing algorithms for selecting countries to market new products to low-income consumers. Emerald Emerging Markets Case Studies, 3(4), 1–12. doi:10.1108/EEMCS-06-2013-0067
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