Grupo Continental Ecuador: The New Product Launch of Avena Ceres

Additional Metadata
Publisher	INCAE
Series	INCAE Cases
Organisation	Incae Business School
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Metzger, M, & Melgarejo, M. (2005). Grupo Continental Ecuador: The New Product Launch of Avena Ceres. INCAE Cases. INCAE.

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