Case Study on Dole's Carbon-Neutral Fruits
Journal of Business Research , Volume 65 - Issue 12 p. 1800- 1810
This case study analyzes Dole Costa Rica's situation in 2008 when the company began evaluating the possibility of going carbon neutral. The Costa Rican Government's announcement that the entire country should be carbon neutral by 2021 (Costa Rica Carbon Neutral Strategy 2021) has inspired the company to consider carbon neutrality. Taking the first step, however, has plenty of implications that stakeholders need to analyze carefully before making any decisions, including impacts on company strategy, market share and finances. In addition, the company has to decide on which offsetting method it would use.