Grupo Britt N.V.: should it seek to expand business in the USA?

2013-04-24

Additional Metadata
Keywords	Brand Management, Internationalization, Differentiation, Strategies for Growth
Persistent URL	dx.doi.org/10.1108/ARLA-07-2013-0104
Journal	Academia. Revista Latinoamericana de Administración , INCAE Top Articles
Organisation	Incae Business School
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brenes, E, & Montoya, D. (2013). Grupo Britt N.V.: should it seek to expand business in the USA?. INCAE Top Articles, 26(3), 373–394. doi:10.1108/ARLA-07-2013-0104

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