2013-04-24
Grupo Britt N.V.: should it seek to expand business in the USA?
Publication
Publication
Academia. Revista Latinoamericana de Administración , Volume 26 - Issue 3 p. 373- 394
Additional Metadata | |
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Brand Management, Internationalization, Differentiation, Strategies for Growth | |
dx.doi.org/10.1108/ARLA-07-2013-0104 | |
Academia. Revista Latinoamericana de Administración , INCAE Top Articles | |
Organisation | Incae Business School |
Brenes, E, & Montoya, D. (2013). Grupo Britt N.V.: should it seek to expand business in the USA?. INCAE Top Articles, 26(3), 373–394. doi:10.1108/ARLA-07-2013-0104
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