2013-04-24
Grupo Britt N.V.: should it seek to expand business in the USA?
Publication
Publication
Academia. Revista Latinoamericana de Administración
,
Volume 26
-
Issue 3
p. 373-
394
Additional Metadata | |
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Keywords | Brand Management, Internationalization, Differentiation, Strategies for Growth |
Persistent URL | dx.doi.org/10.1108/ARLA-07-2013-0104 |
Journal | Academia. Revista Latinoamericana de Administración , INCAE Top Articles |
Citation |
Brenes, E, & Montoya, D. (2013). Grupo Britt N.V.: should it seek to expand business in the USA?. INCAE Top Articles, 26(3), 373–394. doi:10.1108/ARLA-07-2013-0104
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