Additional Metadata
Keywords Brand Management, Internationalization, Differentiation, Strategies for Growth
Persistent URL dx.doi.org/10.1108/ARLA-07-2013-0104
Journal Academia. Revista Latinoamericana de Administración , INCAE Top Articles
Citation
Brenes, E, & Montoya, D. (2013). Grupo Britt N.V.: should it seek to expand business in the USA?. INCAE Top Articles, 26(3), 373–394. doi:10.1108/ARLA-07-2013-0104