Additional Metadata
Keywords Business Strategy, International Marketing Strategy, Emerging Market Multinationals, Fast Food Industry, Internationalization, USA
Persistent URL dx.doi.org/10.1108/MD-09-2013-0498
Series INCAE Top Articles
Journal Management Decision
Citation
Brenes, E, Chattopadyay, A., Ciravegna, L, & et.al. (2014). Pollo Campero in the USA. Management Decision, 52(9), 1649–1679. doi:10.1108/MD-09-2013-0498