HILASAL 2000

Rodríguez, Arnoldo; Sequeira, Carlos

The case illustrates the procedure followed for nearly three decades by a Salvadoran manufacturer of beach towels to internationalise and become the US market leader in the fashion beach towels niche. The case study discussion focuses on the successful insertion of a small-country firm in the world market, in spite of the worst historical crisis ever in its home country.

Additional Metadata
Keywords	Industria--Administración, Mercadotecnia--Exportación, Empresas Internacionales de Negocios, Segmentación del Mercado, Planeamiento Estratégico, Canales de Distribución
Publisher	Case Centre, INCAE
Series	INCAE Cases
Organisation	Incae Business School
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rodríguez, A, & Sequeira, C. (2004). HILASAL 2000 (No. 23708). INCAE Cases. INCAE.

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