El caso cuenta la historia de Diego, un emprendedor que reflexiona sobre su propia vida. En esta reflexión recuerda las primeras etapas de su vida, su trayectoria como emprendedor, sus logros y fracasos, tanto a nivel personal, como profesional. Al final del caso, se hace una pregunta: ¿Había sido un buen administrador de su propia vida? The case recounts the story of Diego, an entrepreneur who reflects on his own life. In this reflection he recalls the first stages of his life, his journey as an entrepreneur, his achievements, and his setbacks (both personal and professional). At the end of the case, he asks himself a question: Had he been a good manager of his own life?

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Colburn, F.D, & Prado, A. (2021). Gerente de su propia vida / Managing Your Own Life (No. 31363). INCAE Cases. INCAE.