This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by the firms in this empirical context. We apply fsQCA to uncover asymmetric, complex causality. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that the surveyed firms pursue to obtain higher perceived value than their competitors.

Strategy, Generic strategies, Agribusiness, Emerging markets
Journal of Business Research
Incae Business School

Brenes, E, Ciravegna, L, & Acuña, J. (2020). Differentiation Strategies in Agribusiness – A Configurational Approach. Journal of Business Research. doi:10.1016/j.jbusres.2020.07.048