Workshop Coffee: The Quest For New Coffee DNA
Richard Shannon head of Production at Workshop Coffee (quality-focused coffee roasters and retailers in London, UK) needs to evaluate how to proceed with their sustainability focused supply chain and their program. So far they have participated over a year in the Check off fund program from World Coffee Research (an organization that enables the global coffee industry to invest in advanced agricultural Research & development to transform the coffee sector and make coffee a vital source of global progress). However, they have to decide whether their contribution through the Check off program is enough or whether they think it´s the best option to help coffee farmers all over the world in order to assure their long term commitment and supply from coffee farmers.
Kilian, B, Lopez, J.P., & Roblero, A. (2019). Workshop Coffee: The Quest For New Coffee DNA (No. 31316). INCAE Cases.