Additional Metadata
Persistent URL dx.doi.org/10.1016/j.jbusres.2015.11.019
Series INCAE Top Articles
Journal Journal of Business Research
Citation
Exprúa, J, & Rodríguez, L. (2016). The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition. Journal of Business Research, 69(9), 3878–3885. doi:10.1016/j.jbusres.2015.11.019