The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition

2016-01-01

Journal of Business Research , Volume 69 - Issue 9 p. 3878- 3885

Additional Metadata
Persistent URL	dx.doi.org/10.1016/j.jbusres.2015.11.019
Series	INCAE Top Articles
Journal	Journal of Business Research
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Exprúa, J, & Rodríguez, L. (2016). The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition. Journal of Business Research, 69(9), 3878–3885. doi:10.1016/j.jbusres.2015.11.019

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