2016
The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition
Publication
Publication
Journal of Business Research , Volume 69 - Issue 9 p. 3878- 3885
Additional Metadata | |
---|---|
doi.org/10.1016/j.jbusres.2015.11.019 | |
INCAE Top Articles | |
Journal of Business Research | |
Organisation | Incae Business School |
Exprúa, J, & Rodríguez, L. (2016). The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition. Journal of Business Research, 69(9), 3878–3885. doi:10.1016/j.jbusres.2015.11.019
|