Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management

J. Exprúa (José), Lesizza, M. and Rodríguez, L.

2016

Journal of Business Research , Volume 69 - Issue 10 p. 4477- 4483

Additional Metadata
Persistent URL	doi.org/10.1016/j.jbusres.2016.03.012
Series	INCAE Top Articles
Journal	Journal of Business Research
Organisation	Incae Business School
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Exprúa, J, Lesizza, M., & Rodríguez, L. (2016). Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management. Journal of Business Research, 69(10), 4477–4483. doi:10.1016/j.jbusres.2016.03.012

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