Additional Metadata
Persistent URL dx.doi.org/10.1016/j.jbusres.2016.03.012
Series INCAE Top Articles
Journal Journal of Business Research
Citation
Exprúa, J, Lesizza, M., & Rodríguez, L. (2016). Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management. Journal of Business Research, 69(10), 4477–4483. doi:10.1016/j.jbusres.2016.03.012