2016
Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management
Publication
Publication
Journal of Business Research , Volume 69 - Issue 10 p. 4477- 4483
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doi.org/10.1016/j.jbusres.2016.03.012 | |
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Journal of Business Research | |
Organisation | Incae Business School |
Exprúa, J, Lesizza, M., & Rodríguez, L. (2016). Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management. Journal of Business Research, 69(10), 4477–4483. doi:10.1016/j.jbusres.2016.03.012
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