1999
A Cross-National Study of Branding and Manufacturing Site Effects on Latin American Consumers's Perceptions of Product Value
Publication
Publication
Journal of International Consumer Marketing , Volume 11 - Issue 3 p. 5- 31
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dx.doi.org/10.1300/J046v11n03_02 | |
Journal of International Consumer Marketing | |
Organisation | Incae Business School |
Domínguez, L., Richey, B., & Exprúa, J. (1999). A Cross-National Study of Branding and Manufacturing Site Effects on Latin American Consumers's Perceptions of Product Value. Journal of International Consumer Marketing, 11(3), 5–31. doi:10.1300/J046v11n03_02
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