2015
Super Selectos: Winning the war against multinational retail chains
Publication
Publication
Journal of Business Research , Volume 68 - Issue 2 p. 216- 224
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doi.org/10.1016/j.jbusres.2014.09.030 | |
INCAE Top Articles | |
Journal of Business Research | |
Organisation | Incae Business School |
Brenes, E, Ciravegna, L, & Montoya, D. (2015). Super Selectos: Winning the war against multinational retail chains. Journal of Business Research, 68(2), 216–224. doi:10.1016/j.jbusres.2014.09.030
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