GoPato: Tailoring your Personal Assistant
GoPato is a web based personal assistant and delivery service, established in 2015 in Costa Rica. The company's customer base is steadily growing, and has gone through two successful funding rounds, but the operation is not yet profitable. The two co-founders have different ideas of the strategy they should pursue to obtain the aggressive growth they need to reach profitability. In this case, students must put themselves in the role of the founders, and debate the merits of the strategies.
|Redes Sociales en Linea, Internet--Mercadotecnia, Planeamiento Estratégico, Sociedades Anónimas--Crecimiento, Decisiones, Teorías de las, Empresarios, Éxito en los Negocios|
|Organisation||Incae Business School|
Lopez, J.L., Schill, R, Ickis, J, & Cátedra René Morales Carazo de Emprendimiento. (2017). GoPato: Tailoring your Personal Assistant (No. 31212). INCAE Cases. INCAE.