Emerald Emerging Markets Case Studies

Collection

Hotel Business Inn Case Study

E. Montiel (Eduardo) and O. Martínez (Octavio)

December 2019
Data-driven innovation at the Grupo Pellas SER company Article

Emerald Emerging Markets Case Studies, 6(2), 1-26.

Zamora, D. and J.C. Barahona (Juan)

January 2016
Assessing algorithms for selecting countries to market new products to low-income consumers Article

Emerald Emerging Markets Case Studies, 3(4), 1-12.

M. Metzger (Michael), Woodside, A. and J. Ickis (John)

January 2013